It’s no secret that real estate is a numbers game. Do you know that over 80% of real estate agents don’t make it more than two years in the real estate business?
So how are you going to fill your sales funnel to make sure you don’t become another statistic? How do you make sure you are the exception and not the rule in real estate?
So what are agents looking for in a brokerage? Based on the number one question being asked from agents across the country when choosing a real estate broker, agents are looking for leads–agents want and need help with real estate lead generation to fill their sales funnel. Everyone from new agents to experienced agents, to the brokerages themselves are all trying to figure out how to solve this issue and get real estate leads.
As an independent contractor trying to run your own business, you have a couple of choices when deciding how to get real estate leads. I like to refer to it as “Sweat Equity” or “Check Equity.” Real estate professionals have a number of options depending on their business plan.
Let’s start with “Sweat Equity,” which is the ability to get real estate leads through hard work instead of using capital. If you are a new agent or an agent with a low budget, this is where your path begins. The lowest hanging fruit and the highest return on investment is an agent’s database. These are people that know, like, and trust you, which means they are more likely to do business with you. Most agents won’t reach out to this group because they don’t know what to say and they don’t want to come across as a salesperson.
So let’s look at the other forms of real estate lead generation which include open houses (if you don’t have any listings this one becomes a problem), door knocking (what do you say), real estate blogs/online content, and cold calling (how many people are scared of rejection?)
The more of these activities performed, the better results we get as real estate professionals. Unfortunately, most agents don’t have the training needed to perform these functions, but more importantly, they don’t have the accountability.
So that leads us to “Check Equity.” Do you have the funds to get onto the first page of Google? Can you compete with the Zillow, Trulia, and Redfin’s of the world? Generally, we don’t so we end up allowing them to use our listings to generate leads and then they sell them back to us.
What if there was a better way to get up and running?
That is exactly the issue our team at Xome is solving for agents across the country. Our team is prospecting and setting over 2,000 listing appointments a month, to go along with over 1,500 pre-qualified buyer appointments every month, and we top it off with another 800 actual listings per month.
We pride ourselves on having the best agent network in the country that we can trust to handle our customers. Since we have had so much success with our real estate lead generation systems, we then teach out agent network to produce leads using the same tools and resources we have access to.
Jim F. from Alabama says, “Xome’s first presentation was inspirational, I am forever grateful for getting set up with Xome. I have been able to take 6 additional listings using your system and Xome has provided another listing!”
How is that for “Sweat Equity”?
If that wasn’t enough we are also rolling out a membership program that will guarantee our agent network two additional deals per year.
Keep in mind when we partner, you get a full suite of products which includes marketing material, world-class coaching, a concierge team member, a closing coordinator, and an agent relationship manager to help you with all of your needs.
If you are interested in partnering with Xome to have your best year ever, reach out to email@example.com or call us at 844-326-2876.
Written by Xome contributor Larry White Jr.